It seems safer to stay put.
But actually now, to stay in the middle with everyone else is riskier.
Big, mass, standard equals easily replaced by AI, by improved productivity improvements, by changes in fashion, by a cultural shift, by many things in the quicksands of an ever-changing world.
Seemingly on the edge where we feel that something new, different, niche and small in scale is riskiest, it is actually now the safest as it is difficult to replace. Doing something that really matters for a loyal base of evangelical advocates is much hard to disrupt than a mass market dinosaur.
The problem is unlearning and making the leap of faith to abandon the centre of the circle and everyone else to the unknown outer edges. To take the plunge a do what we really care about.
Make the leap and reach a new kind of safe.
These were said to be the only certainties in life.
Well, maybe as tech advances death may no longer be a certainty, taxes I suspect won’t be vanishing any time soon.
Yet we are suckers for wanting to buy certainty through school grades, lottery tickets, shortcuts, get rich quick schemes and so on. We want ever less risk and even more safety. We are sold fear and then we look to get a solution either from the arms of the industrialised complex or the state.
However, the magic of life is the uncertainty, that is what makes life dangerous, exciting, adventurous, meaningful and a struggle. Without it, there is little point. Struggle took the human race from the plains of Africa to inhabiting the entire planet and doing all the magical things in between.
We will only go backwards without risks and without a struggle.
Don’t seek certainty, seek adventure, risk and the beautiful uncertainty that life gives us if we look for it and let go of clinging to the inside of the circle with the masses. The fun is always right at the edge.