We stare out to the horizon.
We watch the waves.
We dream of adventure.
We dream of new and distant lands.
We long for something new, exciting, different.
Yet we stay on the beach.
It’s safe, comfortable, and the sea is far too scary.
Leaving shore…why don’t we?
Well, that’s OK if we want to maintain the status quo and stay safe.
The world is full of safe businesses, safe rules, safe strategies, safe, safe, safe, safe.
Sure, it’s risky to try to improve.
But sooner or later safe things become dull and unwanted. Then a risk taker brings something new, exciting, different, and better.
We are no longer safe, we’ve been bypassed by someone who dared to ‘fix’ it.
Safe is risky.
It’s not about fixing, it’s about creating a better version and taking an uncertain path.