Passive and safe

The more we reduce risk from our lives as humans, the less progress we make. We become stagnant and lacking…the safeness removes the ‘frisante’ needed to create invention and daring.

Without risk, there is no point in trying anything new.

Risk is what gives us the charge we need to try something new knowing it may or may not work. Risk is at the outer edge of the circle, it is the threat of danger that builds the excitement and it’s why we love life, it is why we break out of the circle and create change. We break the rules and without that…well, life becomes controlled.

The never-ending craving for no risk in life as humans is leading us to a sterile, homogenised world of compliance and slavery. Simple cogs in the machine…passive and safe.

If everyone is going one way

If everyone is going in one direction, then go the other, because if they are all already following something, then it’s too late. It is already safe, convenient, easy to do, easy to replicate. It is already without question, just compliant adherence to what is.

The crowd is not where innovation takes place or where things are challenged. The crowd is safe, the opposite is risk, are the wilds.

We need people to brave the wilderness, to be heretics, to be different and the human race needs it more than ever.