Passive and safe

The more we reduce risk from our lives as humans, the less progress we make. We become stagnant and lacking…the safeness removes the ‘frisante’ needed to create invention and daring.

Without risk, there is no point in trying anything new.

Risk is what gives us the charge we need to try something new knowing it may or may not work. Risk is at the outer edge of the circle, it is the threat of danger that builds the excitement and it’s why we love life, it is why we break out of the circle and create change. We break the rules and without that…well, life becomes controlled.

The never-ending craving for no risk in life as humans is leading us to a sterile, homogenised world of compliance and slavery. Simple cogs in the machine…passive and safe.



The human race has got stuck.

We spent 70,000 or so years from the plains of Africa to traverse and settle pretty much the entire planet and create the world we live in now.

Along the way we imagined, we were curious, we invented, we did different, we created amazing new things. We strived for better and better. Until industrialism came.

Now we are knowledge workers, mainly engaged in shallow repetitive tasks, entertaining ourselves with addictive click porn on the internet. Engaged in a never ending sorting of email and consumption of social media to convince ourselves of worthiness. We have become human routers of data.

We take existing ideas and we reimagine them, believing we are being disruptive. Yet most of it is putting a slightly different label or coat of paint on the same tin.

The human race is stuck in a complaint ditch of mass, average, bland, homogenised slop. Churned out by the ‘industrialised’ machine by knowledge workers for mass consumption. The only winners are the owners of the machine, that 1%.

There is a paint by numbers money making formula that is so fine tuned now. But it lacks any real imagination, now matter how often you reimagine it.

We need to start imagining things and doing new not reimagining old.

The current human race would have never escaped the plains of Africa, they would be too busy try to reimagine a stick into a better stick instead of making a fire by rubbing two of them together.