Craft versus mass

By Philip Dodson

Our world is now completely dominated by mass.

Small, crafted ‘art’ has been industrialised in the mass market production of goods and services.

The people involved in that process are no more than cogs in the machine and are denied the human pleasure of crafting something special, unique, different, and a work of love.

We are the poorer for mass in every way.

If you get an opportunity in life to craft something then take it.

It’s a magical world when we create rather than simply fulfil a process.

It’s not a numbers game


Only low value/quality products and services are sold using the numbers game.

It is a sales process that works on the more times people say ‘no’ the more times you will hear ‘yes’.

I hear the voices of sales bosses ringing in my years from my past life in sales – ‘sales, it’s a numbers game, every ‘no’ means you are closer to a ‘yes”. Popular in telesales, along with ‘smile and dial’.

Of course, if you have no care about what you are selling, how you sell it and then more likely what you deliver to your customer, then this method works for a period of time. For mass, average, bland there is a great number in your vast fish tank to catch using whatever method.

But the bad news is, there are plenty of other predators fishing there too.

It is not about numbers and relentless sales, it is about building and delivering something of value that people will love, come back to, promote for you to others and thus remove the need to sell.

Make it easy for people to become members of your tribe, make it easy for them to find your story, to be inspired and to want to buy from you.

It’s not a numbers game, it’s about the story you share and the value you create.

Your partners on your journey, the evangelists that will love what you do and tell others, will only follow something that matters to them.

The numbers don’t matter.