It only comes in black


Henry Ford famously said ‘you can have any color you like, as long as it’s black’.

He only made black cars as the paint dried faster, so more could be produced. It also made the whole process that much more simple and productive. Thus more profitable.

We do not want mass anymore and the internet has allowed us to seek out and promote to the weird that we all possess.

Now you can get pretty much anything you desire.

That has created a new challenge. Finding your customers in the mass of choice and shades of grey. No more black and white means having to create something truly remarkable and different that customers really want.

Don’t go for safe, bland, mass and homogenised. It’s been done.

Small is the new big. But it is no easier to be a small shot than it was to be a big shot.

Stop following the formula


Someone said to me the other day ‘I have written a book, but it’s not long enough, they said a book has to be at least 30,000’.

Well, who are ‘they’? ‘They’ are the creators of the formulas we have to follow.

Ignore the formulas. Some of the best books I have read have been a lot less than 30,000 words and some have been a whole lot more.

It is the content of the book and whether by publishing it the author made a difference, created something worth exchanging our time to read it, not how many words it was.

Formulas are created by people trying to sell certainty, trying to create a jelly mould to churn out money-making certainties. Average safe formulaic stuff, sold on mass to average people.

If you want to write a book that means something to you and enriches the life of others who read it, then follow your own formula.

If you want to paint a picture that is unique and will add something to the world, then don’t paint by numbers.

If you want to create a product or service that will stand out, don’t use someone else’s template and stick your own label on it.

Ditch the ‘formula’ of certainty and take a risk.