It’s a chain reaction

We can sit on the fence or we can take the plunge…it’s an ongoing dilemma we face on our journey.

Either is a choice, there’s not a right or wrong about whichever we choose. Doing or not is the same.

However, like all things, our choices have consequences always, so if we choose not to take the plunge then that will have a consequence.

Sitting on the fence seems comfortable and less risky…safe.

Safe leads to suffering though.

Taking the plunge seems risky, but it brings experience and after all, life is about taking mental concepts and realising them through actually creating a real-life experience.

So comfort seems good short-term, but longer-term it is only suffering from not creating the experiences we want. Experiences mentally seem daunting but they lead to joy and other experiences…it’s a chain reaction that sitting on the fence never creates.

Make the leap for a new kind of safe

It seems safer to stay put.

But actually now, to stay in the middle with everyone else is riskier.

Big, mass, standard equals easily replaced by AI, by improved productivity improvements, by changes in fashion, by a cultural shift, by many things in the quicksands of an ever-changing world.

Seemingly on the edge where we feel that something new, different, niche and small in scale is riskiest, it is actually now the safest as it is difficult to replace. Doing something that really matters for a loyal base of evangelical advocates is much hard to disrupt than a mass market dinosaur.

The problem is unlearning and making the leap of faith to abandon the centre of the circle and everyone else to the unknown outer edges. To take the plunge a do what we really care about.

Make the leap and reach a new kind of safe.