Features and benefits

We buy things without logic, often for reasons we can’t easily verbalise, it comes from the heart.

This is why as marketers we need to tell the real story and create things that people can fall in love with.

That means having a great story, passion and value.

Adding another feature, benefit, widget is easy and no one really cares.

Marketing is everything we do and it starts with a story that others will care about.

Delivery trumps glitz

The marketing, sales and expectations can be built up to almost orgasmic levels but if the delivery is a let down, then over time things will struggle.

The connected generation, which spans all generations, will share their experiences to their networks, good or bad, instantly. It’s there to stay too.

We trust the reviews of complete strangers over the testimonials on the companies website. After all, no one puts ‘we’re shit’ in their marketing blurb.

Delivery trumps glitz.