Features and benefits

We buy things without logic, often for reasons we can’t easily verbalise, it comes from the heart.

This is why as marketers we need to tell the real story and create things that people can fall in love with.

That means having a great story, passion and value.

Adding another feature, benefit, widget is easy and no one really cares.

Marketing is everything we do and it starts with a story that others will care about.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.