Save money

We can always save money in business, install cheaper, cut corners, water down the mixture, cut wages, and so on. There are many ways to reduce costs.

The problem is that we are trapped in a price-conscious business that is in a race to the bottom with the other businesses in that trap.

Savings equal lesser quality and lower price.

If we create value then the price is not the driver and quality is.

Saving money is easier, building a business on value and quality, takes time and a willingness to overcome fear and risk.

Features and benefits

We buy things without logic, often for reasons we can’t easily verbalise, it comes from the heart.

This is why as marketers we need to tell the real story and create things that people can fall in love with.

That means having a great story, passion and value.

Adding another feature, benefit, widget is easy and no one really cares.

Marketing is everything we do and it starts with a story that others will care about.