As adults or as children we love stories, one of the great things about being alive is being able to share and listen to stories. Life would be dull without them.

Yet as a business we talk about benefits, features and other things that stir very little within us.

Every business has a story, each of them is unique and if as a business we dare to tell them, there will be others who are interested. Not everyone, as we are not here for everyone. However, the ones who love what we love will be inspired and will become advocates of our business.

Stories make the world remarkable.

Doing the unexpected

It’s easy to say and much harder and braver to actually do.

However, in a sterile mass market world of bland and homogeneous slop, doing what’s unexpected gets you noticed.

Bucking the trend, daring to be different, being that ‘purple cow’, as Seth Godwin brilliantly put many years ago, is even more relevant now.

That doesn’t mean being gimmicky or absurd, it means following your heart and being brave enough to jump off the high diving board when everyone else is safely with the crowd looking up at you from the pool.