Build on your own land

Might be an obvious thing to say, however, many still build on someone else’s land.

Building on other’s land is a risky strategy as you have no control over where you are gaining your business from. What if Facebook or Twitter or LinkedIn or whatever platform/network change, close, or you can not get access to? So if you only have your content, community, ads, call to action, the source of leads and customers on other people’s platforms then do not be too surprised if suddenly your business changes.

If however, you see them as very useful tools to drive people to your own land i.e. your website, inbox, newsletter sign up and face to face contact, then you are building your business on your own land that you have ownership and control.

Amazing how much we trust that things will be there forever when no one can predict what will happen beyond 12 months.

Being on the network ensures no value

In today’s networked world of the internet, Google, social media, e-mail, podcasts, blogs, and the list goes on, it is easy for others to find someone who is doing better work than us if we opt for mediocre or just good enough.

The best work we are capable of now is all that we can aim for and that requires us to focus on that thing and that alone.

Therein lies the paradox, we have the amazing opportunity of a potentially limitless audience for our work. However, the more time we spend in the shallow networked world, the poorer our focus will be on producing our best work.

Working in depth and with total focus on work that really counts is the skill that will enable us to survive the networked world and become valuable. Nothing of any great value comes easy or is produced without a deep focus.

Being constantly on the network will ensure we build no value.