Switched off the noise

Noise…there is so much of it now, that it actually has no effect.

There are gazillions of tweets, Facebook updates, Instagram posts, articles, blogs, vlogs, newsletters, emails and so on.

We hope that if we make enough noise someone will notice and project us into the limelight. We want things to go viral, we want to have millions of followers, we want everyone to know about us. The reality is no one cares.

It’s actually better to be genuine, to be heard by those who matter and they are small in number and they are the ones who will love our story for what it is, not like us because we’ll like them back or follow for a follow back.

Noise is about manipulation and the ones who you are trying to reach that might be interested in what you have to say have switched off the noise. Don’t be noisy be genuine.

Shocking

Shocking is no longer shocking anymore, we’ve heard and seen it all 24/7 on the media, social media and from our drama filled lives.

If your tactic is to shock people into responding and changing, it isn’t working, we’re all anaesthetised and prefer to look at fluffy cat pictures, pics of someone else’s lunch or play another level of Candy Crush. We sooth it all away with our addictive behaviours…food, sex, drugs, alcohol, gaming, gambling, TV and so on. It’s like water off a ducks back.

The thing that works is what we do to lead. For example, don’t be outraged by litter, pick some up, don’t be upset and post about how terrible homeless peoples lives are, do something to help them ourselves.

Words and shock matter not, our own action and example change the world.

As a famous person said ‘if you think you are too small to make a difference, try sleeping in a room with a mosquito’.