The path of least resistance

In our short-term, instant gratification world, we have opted for the easy.

Send an email to many people for their input, tweet, snap, snip, post, share, repost, and so on. Click, click, click…multi-tasking ourselves round and round in circles of nothing of any note or value.

We have replicated the old school industrial measure of being productive, where the number of nuts or bolts we made that day could be measured against a clock, with a busyness of emails, meetings, chats, instant messages, and then like a giant human server we reply, simply processing data.

This path of busyness, shallow work, easily replicable and easy in all ways on the path of least resistance will lead to the path of nothing at all.

To do something of value, to do work that matters, to fulfil ourselves requires taking the path of most resistance, but we don’t because there is no metric to measure our productivity on that path. This path takes time, patience, bravery and the willingness to step out of the busyness circle.

What level of resistance we want is our choice and with any choice there are consequences.

Being on the network ensures no value

In today’s networked world of the internet, Google, social media, e-mail, podcasts, blogs, and the list goes on, it is easy for others to find someone who is doing better work than us if we opt for mediocre or just good enough.

The best work we are capable of now is all that we can aim for and that requires us to focus on that thing and that alone.

Therein lies the paradox, we have the amazing opportunity of a potentially limitless audience for our work. However, the more time we spend in the shallow networked world, the poorer our focus will be on producing our best work.

Working in depth and with total focus on work that really counts is the skill that will enable us to survive the networked world and become valuable. Nothing of any great value comes easy or is produced without a deep focus.

Being constantly on the network will ensure we build no value.