Switched off the noise

Noise…there is so much of it now, that it actually has no effect.

There are gazillions of tweets, Facebook updates, Instagram posts, articles, blogs, vlogs, newsletters, emails and so on.

We hope that if we make enough noise someone will notice and project us into the limelight. We want things to go viral, we want to have millions of followers, we want everyone to know about us. The reality is no one cares.

It’s actually better to be genuine, to be heard by those who matter and they are small in number and they are the ones who will love our story for what it is, not like us because we’ll like them back or follow for a follow back.

Noise is about manipulation and the ones who you are trying to reach that might be interested in what you have to say have switched off the noise. Don’t be noisy be genuine.

It’s easy to be popular

There is a formula if you wish to follow it, that will get you lots of likes, followers and make you popular, but it lacks any soul, meaning, or purpose. It adds nothing but more noise to the continuous human story that we can all add to. Fluffy cat pictures still work, by the way.

It’s not about finding a big audience, it’s about finding your voice and finding something that you really want to say, something that will add to the ongoing human narrative.

There might not be a huge audience straight away or ever, but with patience and sticking to what really matters to you, it will resonate with the people who really care about what you care about. You can become a shining light for them to follow.