Features and benefits

We buy things without logic, often for reasons we can’t easily verbalise, it comes from the heart.

This is why as marketers we need to tell the real story and create things that people can fall in love with.

That means having a great story, passion and value.

Adding another feature, benefit, widget is easy and no one really cares.

Marketing is everything we do and it starts with a story that others will care about.


Our minds constantly require feeding if we want to stay creative, fresh, repurpose ideas, add our twist…

Learning doesn’t end and the furnace of ideas needs a continual stream of inputs and influences.

In order to feed the mind, we could choose to look at books, films, paintings, listen to music, conversations, podcasts, and so on.

However, in order to feed the mind and to be able to be different and stand out, we cannot simply glance, or occasionally bend our ears to something.

We have to devour.