Delivery trumps glitz

The marketing, sales and expectations can be built up to almost orgasmic levels but if the delivery is a let down, then over time things will struggle.

The connected generation, which spans all generations, will share their experiences to their networks, good or bad, instantly. It’s there to stay too.

We trust the reviews of complete strangers over the testimonials on the companies website. After all, no one puts ‘we’re shit’ in their marketing blurb.

Delivery trumps glitz.

Changing the cover

Often there is a temptation to fix something by changing its cover, wrapper, label, brand, packaging…

If what’s wrapped is still the same, it won’t matter.

Marketing is important but delivery is more than ever what really counts.

The age of the connected generation and the customer review have ensured that the great products and services flourish over the marketing spinners.