If everyone is going one way

If everyone is going in one direction, then go the other, because if they are all already following something, then it’s too late. It is already safe, convenient, easy to do, easy to replicate. It is already without question, just compliant adherence to what is.

The crowd is not where innovation takes place or where things are challenged. The crowd is safe, the opposite is risk, are the wilds.

We need people to brave the wilderness, to be heretics, to be different and the human race needs it more than ever.

Growing an audience to last

It is dependent on the type of audience you want, of course.

We can all share fluffy cat pictures, follow others – simply with aim of getting them to follow back, we can do many other forms of manipulations and gimmicks to grab an extra follower, listener, reader…You can buy them too.

In the short-term, this might work.

Longer term, it won’t, as your audience will simply be lured away by a better offer. Equally, most of them will not give a shit about what you share.

If you want an audience that sticks around and cares about what you have to say, then be 100% authentic, say what you think and share stuff that others like you will find, love and share. Create stuff of value, create great content, create stuff that would be missed, create work of care.

In the short to medium term, that requires hard work, thought and patience. Longer term, it requires us to continue that, however, it works, as your audience will be made up of people who love what you do and that is the best reward for our persistence and care. They’ll stick around and tell others.

Otherwise, we can always post another food-related selfie and hope our audience doesn’t get bored.