It’s easy to be popular

There is a formula if you wish to follow it, that will get you lots of likes, followers and make you popular, but it lacks any soul, meaning, or purpose. It adds nothing but more noise to the continuous human story that we can all add to. Fluffy cat pictures still work, by the way.

It’s not about finding a big audience, it’s about finding your voice and finding something that you really want to say, something that will add to the ongoing human narrative.

There might not be a huge audience straight away or ever, but with patience and sticking to what really matters to you, it will resonate with the people who really care about what you care about. You can become a shining light for them to follow.

52 years ago

52 years ago humans hadn’t walked on the moon, ok, I know some still believe they still haven’t. The Vietnam War was in full swing. England had just won the World Cup, that hasn’t happened again. Computers were the size of a bus and there were only two tv channels, both in black and white.

I could, if I choose to, broadcast my message from a handheld device, intriguingly known as a ‘smartphone’, while sitting on a train to the whole world. Wait I do, well not billions but people from nearly 170 different countries have read my blog.

I could, but I don’t choose to, have my own TV channel, my own music channel (I’m about as musical as a rock, so I’ll spare you, and so on.

We can communicate our message to anyone via many different channels, often for free. Before you had to be a government or rich.

We have all that we need to be heard, we just have to choose to and not to use excuses.

What will the excuses be in 52 years from now?