It’s easy to be popular

There is a formula if you wish to follow it, that will get you lots of likes, followers and make you popular, but it lacks any soul, meaning, or purpose. It adds nothing but more noise to the continuous human story that we can all add to. Fluffy cat pictures still work, by the way.

It’s not about finding a big audience, it’s about finding your voice and finding something that you really want to say, something that will add to the ongoing human narrative.

There might not be a huge audience straight away or ever, but with patience and sticking to what really matters to you, it will resonate with the people who really care about what you care about. You can become a shining light for them to follow.

Growing an audience to last

It is dependent on the type of audience you want, of course.

We can all share fluffy cat pictures, follow others – simply with aim of getting them to follow back, we can do many other forms of manipulations and gimmicks to grab an extra follower, listener, reader…You can buy them too.

In the short-term, this might work.

Longer term, it won’t, as your audience will simply be lured away by a better offer. Equally, most of them will not give a shit about what you share.

If you want an audience that sticks around and cares about what you have to say, then be 100% authentic, say what you think and share stuff that others like you will find, love and share. Create stuff of value, create great content, create stuff that would be missed, create work of care.

In the short to medium term, that requires hard work, thought and patience. Longer term, it requires us to continue that, however, it works, as your audience will be made up of people who love what you do and that is the best reward for our persistence and care. They’ll stick around and tell others.

Otherwise, we can always post another food-related selfie and hope our audience doesn’t get bored.