If everyone is going in one direction, then go the other, because if they are all already following something, then it’s too late. It is already safe, convenient, easy to do, easy to replicate. It is already without question, just compliant adherence to what is.
The crowd is not where innovation takes place or where things are challenged. The crowd is safe, the opposite is risk, are the wilds.
We need people to brave the wilderness, to be heretics, to be different and the human race needs it more than ever.