Where’s the fun in that?

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We often hear the ‘wise’ question our proposed ventures with the ubiquitous question of the capitalist religion ‘where’s the money in that?’.

Maybe we could ask instead ‘where’s the fun in that?’

So many businesses exist for providing a fairly dull product or service to satisfy a need. Often served up to it’s customers in a standard and dull way. Joyless customers, served by equally joyless staff, purely working in a process driven manner to make money, to pay bills and exist.

Why do we not set out to build our businesses based on fun for all involved?

Fun for the employees, fun for the customers, fun for the owner. Where going to work and engaging with business can be a happy experience for all.

Probably because there is so little focus anywhere in life on the idea of enjoying life and making it fun. The focus is on making money at any means.

Who’s up for some fun?

How kind is your business?

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In a world dominated with ‘where is the money it that?’ mentality, it is sometimes seen as weak, or even difficult to even contemplate, considering the notion of kindness in business.

We confuse kindness with doing something for free in order to manipulate others to reciprocate. Many people think it is clever to leverage the basic human instinct to return a favour. I can hear the guru’s saying ‘give and then take’.

I can hear the words of the much lauded Gary Vee ringing in my head ‘give, give, give and the take em for all they’ve got’ or something like that, maybe it’s ‘Jab, Jab, Right Hook’.

Kindness is doing something for others for no gain, other than the chemical release in our own bodies that makes us feel good, makes us happy. This is not a selfish act in a malicious way, it is a way of making us happy, after all happiness is a choice.

So choose acts of random kindness in your business and make yourself happy and spread that happiness to your customers and potential customers, spread to all the humans that interact with.

Simply because you can and simply because creating happiness in your life and that of the others you connect with is a pleasure not to be missed.

After all what is life about, if it isn’t for enjoying the journey.