Can we trust the myth makers?

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The more you challenge the status quo, the established voice, the system’s message, the more eventually you get to wonder what is actually true.

The fact is, there is very, very little in life, that we can say we know to be 100% correct or right.

Homo sapiens, which is what the 7 billion people on this planet are, became the dominant human species because of the cognitive revolution that occurred about 70,000 years ago only for sapiens. This is brilliantly covered in the book ‘Sapiens’ by Yuval Noah Harari.

This gave us, Sapiens, the ability to create things that were not physical things (trees, rivers, lions etc being physical things). We were able to create myths, and those myths gave the myth creators the ability to control others.

So a modern day example would be a company, it is not real thing, but it exists within another imagined thing, laws. Throughout the evolution of the current human race, we have been able to control large numbers of other humans by our imagined creations, such as religions and other non-physical things.

The formula of all of the myths are based on a terrible outcome being inflicted upon us for not obeying.

This is so true today, and the myths are now ever more manipulative, and have been ever better crafted, to ensure maximum compliance. The capitalist religion has created some of the most compelling and controlling myths in the history of humans, many of which are now becoming harder for many to follow and be compliant with.

What truths do you challenge? What myths do you allow to control you?

I am ever more challenging the myths and I am discovering more and more of them are not the ‘truths’ that the myth makers want us to believe.

How kind is your business?

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In a world dominated with ‘where is the money it that?’ mentality, it is sometimes seen as weak, or even difficult to even contemplate, considering the notion of kindness in business.

We confuse kindness with doing something for free in order to manipulate others to reciprocate. Many people think it is clever to leverage the basic human instinct to return a favour. I can hear the guru’s saying ‘give and then take’.

I can hear the words of the much lauded Gary Vee ringing in my head ‘give, give, give and the take em for all they’ve got’ or something like that, maybe it’s ‘Jab, Jab, Right Hook’.

Kindness is doing something for others for no gain, other than the chemical release in our own bodies that makes us feel good, makes us happy. This is not a selfish act in a malicious way, it is a way of making us happy, after all happiness is a choice.

So choose acts of random kindness in your business and make yourself happy and spread that happiness to your customers and potential customers, spread to all the humans that interact with.

Simply because you can and simply because creating happiness in your life and that of the others you connect with is a pleasure not to be missed.

After all what is life about, if it isn’t for enjoying the journey.