Growing an audience to last

It is dependent on the type of audience you want, of course.

We can all share fluffy cat pictures, follow others – simply with aim of getting them to follow back, we can do many other forms of manipulations and gimmicks to grab an extra follower, listener, reader…You can buy them too.

In the short-term, this might work.

Longer term, it won’t, as your audience will simply be lured away by a better offer. Equally, most of them will not give a shit about what you share.

If you want an audience that sticks around and cares about what you have to say, then be 100% authentic, say what you think and share stuff that others like you will find, love and share. Create stuff of value, create great content, create stuff that would be missed, create work of care.

In the short to medium term, that requires hard work, thought and patience. Longer term, it requires us to continue that, however, it works, as your audience will be made up of people who love what you do and that is the best reward for our persistence and care. They’ll stick around and tell others.

Otherwise, we can always post another food-related selfie and hope our audience doesn’t get bored.

Can we trust the myth makers?


The more you challenge the status quo, the established voice, the system’s message, the more eventually you get to wonder what is actually true.

The fact is, there is very, very little in life, that we can say we know to be 100% correct or right.

Homo sapiens, which is what the 7 billion people on this planet are, became the dominant human species because of the cognitive revolution that occurred about 70,000 years ago only for sapiens. This is brilliantly covered in the book ‘Sapiens’ by Yuval Noah Harari.

This gave us, Sapiens, the ability to create things that were not physical things (trees, rivers, lions etc being physical things). We were able to create myths, and those myths gave the myth creators the ability to control others.

So a modern day example would be a company, it is not real thing, but it exists within another imagined thing, laws. Throughout the evolution of the current human race, we have been able to control large numbers of other humans by our imagined creations, such as religions and other non-physical things.

The formula of all of the myths are based on a terrible outcome being inflicted upon us for not obeying.

This is so true today, and the myths are now ever more manipulative, and have been ever better crafted, to ensure maximum compliance. The capitalist religion has created some of the most compelling and controlling myths in the history of humans, many of which are now becoming harder for many to follow and be compliant with.

What truths do you challenge? What myths do you allow to control you?

I am ever more challenging the myths and I am discovering more and more of them are not the ‘truths’ that the myth makers want us to believe.