Jelly moulds will produce the same jelly every time.
None of us came from a mould well not from the same one as anyone else.
We are unique when we are born and our life’s journey is totally unique.
Why do we then destroy ourselves with comparisons to others?
It’s easy to say and much harder and braver to actually do.
However, in a sterile mass market world of bland and homogeneous slop, doing what’s unexpected gets you noticed.
Bucking the trend, daring to be different, being that ‘purple cow’, as Seth Godwin brilliantly put many years ago, is even more relevant now.
That doesn’t mean being gimmicky or absurd, it means following your heart and being brave enough to jump off the high diving board when everyone else is safely with the crowd looking up at you from the pool.