Doing the unexpected

It’s easy to say and much harder and braver to actually do.

However, in a sterile mass market world of bland and homogeneous slop, doing what’s unexpected gets you noticed.

Bucking the trend, daring to be different, being that ‘purple cow’, as Seth Godwin brilliantly put many years ago, is even more relevant now.

That doesn’t mean being gimmicky or absurd, it means following your heart and being brave enough to jump off the high diving board when everyone else is safely with the crowd looking up at you from the pool.

Another week

How did you start this Monday?

Did you think just another week?

Are you in a routine that is becoming a little mundane?

This is the challenge for us all. Nearly all endeavours have a degree of routine, they become every day, they become a little monotonous.

Staying fresh and enthusiastic is a challenge.

Routine is vital for success, the small daily steps that keep our momentum going. Paradoxically, they become a little dull after a period.

The counterbalance to all of this is to know when it is time to do something new, to start a new project or to take a break.

As much as routine is the bedrock of most success stories so is the ability to be bold enough to freshen things up and to do something that changes that routine.

What if we made it a new routine to try to do something slightly different on a regular basis, to aim to be 1% better each week or to gamify our habits, to bring in an element of fun, of to try a little uncertainty?

Blending routine and excitement together is a tricky thing but it is the small subtle changes that add up to a big outcome over time. Often when we do not do something to alter our routines we burn out over time and then end up having to make a big change which is always very hard and rarely works.

If you start the week thinking ‘just another week’ then it is time to do something different but slowly and step by step.