Build on your own land

Might be an obvious thing to say, however, many still build on someone else’s land.

Building on other’s land is a risky strategy as you have no control over where you are gaining your business from. What if Facebook or Twitter or LinkedIn or whatever platform/network change, close, or you can not get access to? So if you only have your content, community, ads, call to action, the source of leads and customers on other people’s platforms then do not be too surprised if suddenly your business changes.

If however, you see them as very useful tools to drive people to your own land i.e. your website, inbox, newsletter sign up and face to face contact, then you are building your business on your own land that you have ownership and control.

Amazing how much we trust that things will be there forever when no one can predict what will happen beyond 12 months.

4 days in Hvar

So I’m at my 2nd Ouishare Summit, last March I was in Lisbon, and now Hvar Island in Croatia.

So why am I back? Well the first time I went to the Summit in Lisbon was to find out what Ouishare was all about, even though I’d been in the edge of Ouishare in London for many years.

Well I discovered why no one could really explain Ouishare as it’s a collection of communities and people with a fluid vision as it’s constantly evolving, permanent beta is the phrase.

So I’m back to see what’s new, what has changed and to discover more about the people involved. Of course being on an island at hotel with a beach and pool in 20c + sunshine had nothing to do with my decision to come.

So let’s see what 4 days in Hvar will bring and will I leave as inspired as I left Lisbon last year?