Tag: WordPress

Small not mass

Posted on by philipdodson

Philip Dodson blog

The mass of people will never want your product or service. Thankfully, as that will mean you have created something special.

Where is the fun in mass production of something? where is the art in the masses? where is the pleasure and happiness in churning out huge quantities of ‘standard’ stuff?

It is better to be small, niche and mean something to a few, that will be loyal advocates of what you do, than to constantly aim to reach the masses.

Yet we are often taught by ‘experts’, ‘gurus’ and the established doctrine in business, to build it big.

In a world dominated by global brands, the new big is small

As we reverse rapidly away from the bland industrialised world, to a small niche community based business model, the truly creative people will thrive. We have now overdosed on the homogenised, bland and ‘colour by numbers’ approach to product and service provision.

The consumer of now and future, yearns for different, and they do not want to share it with the masses.

For those who realise this now, who start to create something remarkable and unique, will find they create loyal, sustainable and meaningful businesses. A business that will make a difference to the people they have created it for, and will mean something to the creator too.

This is not a dry run

Posted on by philipdodson

warning

Life is not a dry run. It is the live show, from the moment we are born, it is the real thing, not a practice or test run.

Yet we often say to ourselves ‘I’ll do that, when this happens’ or ‘it is not the right time’ or’ I’ll do it next year when I have more time’.

The only certainty about life is, it is a deadly journey, one that will end the same way for all of us.

It is the bit between the start and the end, that we control. Sure the more you try something, the better you get.

However, for a great deal of our lives, we are doing slightly less than our best, as we are reluctant to go all the way and create our best.

The other thing, unlike a game, we can’t go back to the start and have another go. We can of course learn and get better, but we can not go back to the start of life and reset. Yet we seem to live as if we have boundless time, endless ‘goes’ and there isn’t a finite amount of time.

Interestingly, we live like that, even though our last day could be today or 10 years from now, we just don’t know. However, we often live, procrastinating on things, as if life was an endless thing.

So from the moment we are born, the cameras role, there is no pause button, you’re the main character in the film, so don’t hide in the shadows practising your lines forever, at some point we have to take centre stage and do it for real.