Tag: Blogging

Head back into your shell

Posted on by philipdodson

We all get those days, when overwhelm about the future, and often the ‘Tsunami’ of tasks, that we have put on our own ‘do list’, simply scares us into inaction.

We feel the urge to give up.

We feel like the only solution, after the initial bravery of stepping out into the ‘spotlight’, is to run back into the safety of our ‘shell’. The thought of actually changing to what we really want creates fear.

Well don’t run back.

The courage required to make the first steps towards changing something or doing something different, is not to be underestimated, and the time it takes to build up to taking that step too.

Don’t let unease of our limbic ‘chimp’ brain, drag you back to a place of ‘safety’, where starting, to some up the courage to try again, will be even harder the next time.

When we are at our greatest feeling of unease, then that is the signal, that we are about to create our best.

We need to fight the urge to hide again, battle through, break the tasks down into small manageable chunks, and keep going. Momentum will build and then the pain will ease.

I am at that stage now, let the ‘battle’ begin, I am going to accept my fears, realise that they are a positive sign and carry on the cause.

Small not mass

Posted on by philipdodson

Philip Dodson blog

The mass of people will never want your product or service. Thankfully, as that will mean you have created something special.

Where is the fun in mass production of something? where is the art in the masses? where is the pleasure and happiness in churning out huge quantities of ‘standard’ stuff?

It is better to be small, niche and mean something to a few, that will be loyal advocates of what you do, than to constantly aim to reach the masses.

Yet we are often taught by ‘experts’, ‘gurus’ and the established doctrine in business, to build it big.

In a world dominated by global brands, the new big is small

As we reverse rapidly away from the bland industrialised world, to a small niche community based business model, the truly creative people will thrive. We have now overdosed on the homogenised, bland and ‘colour by numbers’ approach to product and service provision.

The consumer of now and future, yearns for different, and they do not want to share it with the masses.

For those who realise this now, who start to create something remarkable and unique, will find they create loyal, sustainable and meaningful businesses. A business that will make a difference to the people they have created it for, and will mean something to the creator too.