Keep the momentum going

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Once you have overcome that initial inertia, the fear of starting something, the key thing is to keep going.

Most of the effort is at the front end, getting the thing ‘off the ground’. The keeping it up there is just a question of discipline and commitment.

Wow, that was easy to type, if only it was that easy, but remind yourself on the days that you feel the lull, feel like arghhh!!! today I just can’t do it, that you have built all that momentum, you have taken all those steps closer to your goal. Giving up would lead to the brakes going on and the need to start again.

Just look at the journey up to today, all those small steps you have done and repeated day after day, think about where you have come from when you started.

Anybody who has faced starting anything worthwhile, something that will lead to making a difference, knows the monumental effort required to overpower our inner ‘chimps’, the limbic brain that says ‘nah do that latter, have another coffee, you’ve done enough today, tomorrow, tomorrow…’.

Think about the fears we’ve overcome, think about the hard work we put in at the beginning, the tweaking, the testing of ideas until we started to make some breakthroughs.

That doesn’t mean working when you’re just not in the right mood, sure take a break, go for a walk, watch some Netflix or whatever, but keep the faith in your work, keep the momentum going and do the work needed to keep going.

If you set yourself daily small manageable steps, this is so much easier to do. After all success is a series of small steps done well on a daily basis.

Just keep going.

How kind is your business?

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In a world dominated with ‘where is the money it that?’ mentality, it is sometimes seen as weak, or even difficult to even contemplate, considering the notion of kindness in business.

We confuse kindness with doing something for free in order to manipulate others to reciprocate. Many people think it is clever to leverage the basic human instinct to return a favour. I can hear the guru’s saying ‘give and then take’.

I can hear the words of the much lauded Gary Vee ringing in my head ‘give, give, give and the take em for all they’ve got’ or something like that, maybe it’s ‘Jab, Jab, Right Hook’.

Kindness is doing something for others for no gain, other than the chemical release in our own bodies that makes us feel good, makes us happy. This is not a selfish act in a malicious way, it is a way of making us happy, after all happiness is a choice.

So choose acts of random kindness in your business and make yourself happy and spread that happiness to your customers and potential customers, spread to all the humans that interact with.

Simply because you can and simply because creating happiness in your life and that of the others you connect with is a pleasure not to be missed.

After all what is life about, if it isn’t for enjoying the journey.