Tag: customers

There will always be someone with a bigger….

Posted on by philipdodson

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In business people often use the excuse that their competitors have a bigger budget, with a better this and that. Bigger customers, bigger resources, bigger…..

‘They can just buy customers’ etc, etc.

The thing is if your business strategy was based on trying to out ‘muscle’ your competition, it was a failed strategy in the first place.

If your business strategy is to do what your competitors do and simply compete however you can, then that was another failed approach.

Don’t worry about your competition, worry about your business and creating something special that people want, something that they will market for you by telling others, by sharing the experience with other like-minded people in their network.

It’s not about out gunning others, it’s about creating something others desire and want to share.

Bigger is not better – better is better and often it is smaller than you kid yourself you need it to be.

Where’s the fun in that?

Posted on by philipdodson

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We often hear the ‘wise’ question our proposed ventures with the ubiquitous question of the capitalist religion ‘where’s the money in that?’.

Maybe we could ask instead ‘where’s the fun in that?’

So many businesses exist for providing a fairly dull product or service to satisfy a need. Often served up to it’s customers in a standard and dull way. Joyless customers, served by equally joyless staff, purely working in a process driven manner to make money, to pay bills and exist.

Why do we not set out to build our businesses based on fun for all involved?

Fun for the employees, fun for the customers, fun for the owner. Where going to work and engaging with business can be a happy experience for all.

Probably because there is so little focus anywhere in life on the idea of enjoying life and making it fun. The focus is on making money at any means.

Who’s up for some fun?