In today’s networked world of the internet, Google, social media, e-mail, podcasts, blogs, and the list goes on, it is easy for others to find someone who is doing better work than us if we opt for mediocre or just good enough.
The best work we are capable of now is all that we can aim for and that requires us to focus on that thing and that alone.
Therein lies the paradox, we have the amazing opportunity of a potentially limitless audience for our work. However, the more time we spend in the shallow networked world, the poorer our focus will be on producing our best work.
Working in depth and with total focus on work that really counts is the skill that will enable us to survive the networked world and become valuable. Nothing of any great value comes easy or is produced without a deep focus.
Being constantly on the network will ensure we build no value.
In business people often use the excuse that their competitors have a bigger budget, with a better this and that. Bigger customers, bigger resources, bigger…..
‘They can just buy customers’ etc, etc.
The thing is if your business strategy was based on trying to out ‘muscle’ your competition, it was a failed strategy in the first place.
If your business strategy is to do what your competitors do and simply compete however you can, then that was another failed approach.
Don’t worry about your competition, worry about your business and creating something special that people want, something that they will market for you by telling others, by sharing the experience with other like-minded people in their network.
It’s not about out gunning others, it’s about creating something others desire and want to share.
Bigger is not better – better is better and often it is smaller than you kid yourself you need it to be.