52 years ago

52 years ago humans hadn’t walked on the moon, ok, I know some still believe they still haven’t. The Vietnam War was in full swing. England had just won the World Cup, that hasn’t happened again. Computers were the size of a bus and there were only two tv channels, both in black and white.

I could, if I choose to, broadcast my message from a handheld device, intriguingly known as a ‘smartphone’, while sitting on a train to the whole world. Wait I do, well not billions but people from nearly 170 different countries have read my blog.

I could, but I don’t choose to, have my own TV channel, my own music channel (I’m about as musical as a rock, so I’ll spare you, and so on.

We can communicate our message to anyone via many different channels, often for free. Before you had to be a government or rich.

We have all that we need to be heard, we just have to choose to and not to use excuses.

What will the excuses be in 52 years from now?

Make the leap for a new kind of safe

It seems safer to stay put.

But actually now, to stay in the middle with everyone else is riskier.

Big, mass, standard equals easily replaced by AI, by improved productivity improvements, by changes in fashion, by a cultural shift, by many things in the quicksands of an ever-changing world.

Seemingly on the edge where we feel that something new, different, niche and small in scale is riskiest, it is actually now the safest as it is difficult to replace. Doing something that really matters for a loyal base of evangelical advocates is much hard to disrupt than a mass market dinosaur.

The problem is unlearning and making the leap of faith to abandon the centre of the circle and everyone else to the unknown outer edges. To take the plunge a do what we really care about.

Make the leap and reach a new kind of safe.