Tag: Business

Small not mass

Posted on by philipdodson

Philip Dodson blog

The mass of people will never want your product or service. Thankfully, as that will mean you have created something special.

Where is the fun in mass production of something? where is the art in the masses? where is the pleasure and happiness in churning out huge quantities of ‘standard’ stuff?

It is better to be small, niche and mean something to a few, that will be loyal advocates of what you do, than to constantly aim to reach the masses.

Yet we are often taught by ‘experts’, ‘gurus’ and the established doctrine in business, to build it big.

In a world dominated by global brands, the new big is small

As we reverse rapidly away from the bland industrialised world, to a small niche community based business model, the truly creative people will thrive. We have now overdosed on the homogenised, bland and ‘colour by numbers’ approach to product and service provision.

The consumer of now and future, yearns for different, and they do not want to share it with the masses.

For those who realise this now, who start to create something remarkable and unique, will find they create loyal, sustainable and meaningful businesses. A business that will make a difference to the people they have created it for, and will mean something to the creator too.

Working out loud

Posted on by philipdodson
Bernie working out loud on our new website
Bernie working out loud on our new website

So the term ‘working out loud’ belongs to John Stepper, I’m just borrowing the concept, rather than claiming it as my idea.

It’s an ace idea about sharing your work, well sharing it out loud.

I rarely mention my coworking business in my blogs here, however, I am on a mission at the moment to put my why back into the business and to make sure the why, how and what are in total harmony.

I blog, periscope and post stuff on Facebook, all about the need to do something about the industrialised system that we currently suffer, however, like all armchair critics, there is mainly a good deal of talk and not a lot of action. Well not anymore.

So I am currently working with Bernie, that’s my super cool mate who knows Seth Godin (apparently), and we are redesigning @Work Hubs into the New World Project, which will take the business on a journey to start creating an alternative i.e. doing something about it, instead of talking.

It’s a long journey, as two blokes can’t change the world on their own, and you have to start with small community changes first. Then momentum will take it further along the road.

We decided that we are going to work out loud and share the journey.

For two reasons, firstly, it will help 2 of the world’s biggest talkers be publicly accountable, and more likely to ‘ship’ something.

Secondly, we hope by sharing it, we will help others, when they have to face changes in their business.

Also, to inspire others that you can make changes to the world, however, big or small, that will make a difference.

So we’ve started – to read more then click here.

That’s it, back to my usual blogs here tomorrow.