If it is easy there is no value.
However, easy is appealing, we are tempted by the easy, as it gives us an immediate hit.
Value takes patience and sacrifice, we have to give up on the immediate hits to get it.
Every high or hit has a corresponding low. Something valuable brings us joy that is long lasting.
Easy is a Venus Flytrap.
In our short-term, instant gratification world, we have opted for the easy.
Send an email to many people for their input, tweet, snap, snip, post, share, repost, and so on. Click, click, click…multi-tasking ourselves round and round in circles of nothing of any note or value.
We have replicated the old school industrial measure of being productive, where the number of nuts or bolts we made that day could be measured against a clock, with a busyness of emails, meetings, chats, instant messages, and then like a giant human server we reply, simply processing data.
This path of busyness, shallow work, easily replicable and easy in all ways on the path of least resistance will lead to the path of nothing at all.
To do something of value, to do work that matters, to fulfil ourselves requires taking the path of most resistance, but we don’t because there is no metric to measure our productivity on that path. This path takes time, patience, bravery and the willingness to step out of the busyness circle.
What level of resistance we want is our choice and with any choice there are consequences.