In almost everything we encounter in our industrialised world has been homogenised, not just the milk, but everything we touch has been standardised, has become formulaic devoid of anything other than the accepted way of doing something.
Daily en masse, we march towards our workplaces, the modern day factories, where we are managed, not lead or inspired, to produce goods/services for our consumers. There is little variance now in how we approach sales, marketing, branding, social media and so on.
The industrialised machine has almost perfected the formula, and the system they have bought, with the gains from our hard work, consumption and compliance, has enabled them to ensure we are brainwashed to keep complying.
Everywhere we turn, they have got it covered.
We all fall foul of getting dragged into it, to a greater or lesser extent. However, a growing number of us have had enough, we are questioning the ‘truths’ we have always been told, many of which we have discovered are not true.
We have decided to stop complying and that doesn’t mean setting up a business the same as your previous employer and adding a new ‘coat of paint’ or copying someone else’s idea and just tweaking it.
We need to stop colouring within the lines, we need to dare to be different, be bold, have courage and go out and create something new.
Stop believing that if we continue to comply we will be rewarded. The rewards that we have been given for a lifetime of numbed submission to the system has been shallow material things, that have not enriched our lives in the slightest.
Now even the material rewards we are given are getting less and less, as the system sucks out more and more.
Let’s have our own dreams again, let’s break free from the slavery that this compliance is keeping us in, let’s go out and be free to create something new.
We can break free of the need to manipulate others, often very cynically for a material gain. We can use our time to lead and inspire not manage and motivate.
The world has been painted grey with a homogenised and meaningless mechanised process, that delivers ever increasing wealth to a few. While the people who slave to deliver it, are becoming more and more brainwashed and enslaved, unable to utter any different thoughts or opinions for fear of being ridiculed, fired or ostracised.
Colour outside the lines and create art that will craft a world for the entire human race and stop complying with the rules of the few that enslave us.
Philip Dodson 