Tag: creatvity

Shelf life

Posted on by philipdodson

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There is a shelf life to ideas in the same way as there is to milk, eggs, cheese and so on.

Ideas are there often for a moment, and then can easily be gone, or replaced by a different one.

We have so many ideas in our heads every day.

By writing down our ideas, we are taking the first step to creation.

Then if we dare to share them with the world, we have taken the second, and most important step. We have actually created something.

Private thoughts are just that, but by using whatever medium you choose to connect and share with others, you are actually creating something. Initially, if only a connection, or just placing your idea in the minds of others, but it is a start, it is no longer just a thought.

What we do with that creation is then upto us and the people that we have shared it with.

Leaving ideas in our head, risk them being lost to eternity, like so many incalculable number of ideas that the human race has had, but didn’t take from their heads to give to the world.

Like our ideas, we have a shelf life too. Don’t expire from this world leaving all your ideas as just thoughts in the private world of our heads.

What will you do you do with yours? What could you gift to the world? Or shall we all just keep following the same safe, bland path? Why do we trade our freedoms and abandon our ideas so easily?

Small not mass

Posted on by philipdodson

Philip Dodson blog

The mass of people will never want your product or service. Thankfully, as that will mean you have created something special.

Where is the fun in mass production of something? where is the art in the masses? where is the pleasure and happiness in churning out huge quantities of ‘standard’ stuff?

It is better to be small, niche and mean something to a few, that will be loyal advocates of what you do, than to constantly aim to reach the masses.

Yet we are often taught by ‘experts’, ‘gurus’ and the established doctrine in business, to build it big.

In a world dominated by global brands, the new big is small

As we reverse rapidly away from the bland industrialised world, to a small niche community based business model, the truly creative people will thrive. We have now overdosed on the homogenised, bland and ‘colour by numbers’ approach to product and service provision.

The consumer of now and future, yearns for different, and they do not want to share it with the masses.

For those who realise this now, who start to create something remarkable and unique, will find they create loyal, sustainable and meaningful businesses. A business that will make a difference to the people they have created it for, and will mean something to the creator too.