Tag: WordPress

The price of dropping your trousers

Posted on by philipdodson

Price is one of these old school manipulative tools that is used heavily in business.

The phrase ‘they dropped their trousers on that’ is a well used one, especially when the purchaser is eagerly telling their peers about a great ‘deal’ that they negotiated.

The fact is that most businesses have built manipulation space into their pricing model and therefore ‘deals’, if that’s what you’re after, are rarely a deal.

How about running a business honestly and straight-forwardly. Whereby you price fairly to start with, demonstrate the more important value of being part of your business journey and then not needing to sell.

Demonstrate your ‘why’, your reason for being in business, put your values into it, price fairly and then there is no need to sell or manipulate your customers with the ‘price’ tool. They will gladly buy and stay loyal, even when others attempt to lure them away with price.

Stop discounting, stop over-inflating your prices and stop manipulating. Simply be honest, value-driven, fair and inspiring. Otherwise the price of always ‘dropping your trousers’ will be, that it becomes the only tool you have to attract customers and sooner or later it stops working as there is no value in the transaction or loyalty.

Being brave enough to change

Posted on by philipdodson

Change is a painful thing for most of us and certainly by time you reach 48 like me, as in really ancient, it can be more painful to do. Especially, as the habit you are trying to change may well have been with you for 48 years.

However, I have learnt over the last 3-4 years that any change is possible, it is a matter of having the ‘why’ power to make it happen. I have changed a great deal in my life over the last 3-4 years and none of which beforehand I would have thought possible.

Almost all that we do on a daily basis is habitual, so most things we say, do, feel, think are formed out of habit. Yet we are born with not a single habit.

That is the good news, that apart from a very few seriously engrained habits from before we were 7 years old, all the habits can be changed. I’m not going to get into the neurological part of it, as you probably will have guessed, I am not remotely qualified to comment.

The only prohibitive thing is not the physical, it is our own mental mindset to this. You need to have a reason to change, you need to be inspired to change and once you have that inspiration, then change is just a matter of discipline and time.

However, without inspiration, then no amount of willpower will make it happen, as willpower is short-lived motivation. Inspiration gives you a ‘why’ power which is long lasting and many times more powerful.

However, there is one final piece of the jigsaw…..bravery, without that you will find it hard. This is simply because making big changes means being prepared to be vulnerable. To take off the vulnerability shields takes a great deal of bravery.

The results though far outweigh the initial leap into the unknown.