Tag: marketing

Now is the greatest moment to speak up

Posted on by philipdodson

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How many times do we agree with something in life, simply because it is more comfortable to agree, than to say what we truly believe?

It is hard to take a different path, to be the one who stands out, to be the heretic.

It has become so much harder, in a world where the accepted view point is thrust upon us from every direction, and if you dare to speak up, then you are ridiculed. The world has become almost one voice, one culture, sanitised and compliant.

Interestingly though, as a reaction to this, gradually, more people are crying out for different, often to break up the monotony, or simply because they have started to question the ‘truths’ that we have been told. They have started to question the equation of a life of slavery in return for trinkets.

Now is the greatest single moment in time to speak up and be heard.

Why? because it is different, different will be the new safe, and hardly any one does.

Make your mark on the world, speak up.

Small not mass

Posted on by philipdodson

Philip Dodson blog

The mass of people will never want your product or service. Thankfully, as that will mean you have created something special.

Where is the fun in mass production of something? where is the art in the masses? where is the pleasure and happiness in churning out huge quantities of ‘standard’ stuff?

It is better to be small, niche and mean something to a few, that will be loyal advocates of what you do, than to constantly aim to reach the masses.

Yet we are often taught by ‘experts’, ‘gurus’ and the established doctrine in business, to build it big.

In a world dominated by global brands, the new big is small

As we reverse rapidly away from the bland industrialised world, to a small niche community based business model, the truly creative people will thrive. We have now overdosed on the homogenised, bland and ‘colour by numbers’ approach to product and service provision.

The consumer of now and future, yearns for different, and they do not want to share it with the masses.

For those who realise this now, who start to create something remarkable and unique, will find they create loyal, sustainable and meaningful businesses. A business that will make a difference to the people they have created it for, and will mean something to the creator too.