Tag: Knowledge

Things are rarely what they seem

Posted on by philipdodson

Often we have made an evaluation, perhaps not even that, we just jump straight to our judgement perch without knowing why.

If we took a moment to find out about the thing we’ve instantly judged, how many times do we think we would discover how ill informed we are about something?

Most of us make judgements made on just something we may have heard others say or we once read something.

We often do not have the time to look into everything in depth, so we substitute informed evaluation with rapid judgement.

Perhaps, we can not question every single thing all the time, but to question more surely has to be worth it?

Many things are rarely what they seem on the surface.

5 reasons why ‘5 reason to…’ lists don’t work

Posted on by philipdodson

1. It’s been done, we’ve all been there.

2. It’s been done to death.

3. It is not imaginative.

4. It is unlikely we’ll say anything that will stand out, that is really insightful, just more list filler.

5. It’s difficult to think of 5 things or 9, or 12 or whatever number we chose for our list. So we fill up lists to make them look bigger and more useful.

Lists are often accompanied by a ‘buy my stuff’ style ‘hook’. We’ve all spat them out now and do not get hooked.

What we could choose to do instead is share our story, our passion, and build trust by generously sharing our knowledge in a deeper more informative way, that will connect us with the people who like what we have to say and what we stand for.

Our story is uniquely different and needs to be told to our tribe/audience who will care about what we do if it adds real value in exchange for their time to consume our content.

Skip the lists and hooks for more genuine content that is about connecting, sharing, building value and trust.

Avoid the quick wins and opt for the longer term.