If it is easy there is no value.
However, easy is appealing, we are tempted by the easy, as it gives us an immediate hit.
Value takes patience and sacrifice, we have to give up on the immediate hits to get it.
Every high or hit has a corresponding low. Something valuable brings us joy that is long lasting.
Easy is a Venus Flytrap.
We can always save money in business, install cheaper, cut corners, water down the mixture, cut wages, and so on. There are many ways to reduce costs.
The problem is that we are trapped in a price-conscious business that is in a race to the bottom with the other businesses in that trap.
Savings equal lesser quality and lower price.
If we create value then the price is not the driver and quality is.
Saving money is easier, building a business on value and quality, takes time and a willingness to overcome fear and risk.