Save money

We can always save money in business, install cheaper, cut corners, water down the mixture, cut wages, and so on. There are many ways to reduce costs.

The problem is that we are trapped in a price-conscious business that is in a race to the bottom with the other businesses in that trap.

Savings equal lesser quality and lower price.

If we create value then the price is not the driver and quality is.

Saving money is easier, building a business on value and quality, takes time and a willingness to overcome fear and risk.


Self-checkouts are great for the retailer, well short-term they are. After a period of time, they claw back the investment on the kit by the savings in wages.

Longer term, they lose the human interaction with their customers.

I might be alone here, but part of the attraction of retailing in person is the human interaction versus the sanitised world of click and buy. It is what keeps me going to one shop versus another, it is part of the simple pleasures of life that are systematically being eradicated from our lives.

Lastly, perhaps we could move on from this failed model of the never ending cycle of saving money to increase profits. The only gainers in that model are the shareholders, not the customer or employee.

I prefer to support the human touch.