If you don’t have time

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If you don’t have the time it takes to build something of meaning, that will last, then best not to start.

Businesses that matter and last, take time.

For your marketing to reach the right audience and build trust and engagement takes perseverance to create something that they would miss.

Relationships do not become strong instantly, you have to commit to it.

A community is not a strategy, it is a serendipitous collection of people, who come together for a common goal, set of values, purpose and to support and help each other. It is not a quick fix.

Business is not about money, it’s about people and bringing people together takes time. Whether that is customers, employees or partners.

If you accept average

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People moan. They moan a great deal.

Often that is all that they do, online, indoors, at lunch with colleagues.

Yet that moaning rarely turns into action and often in spite of moaning, people go back or repeat.

Average is what many things are, poor value for money, badly made, badly designed, ineffective, poor service, inedible beige food, unsatisfactory, just OK, unfulfilling.

Yet the moaners go back to that job, that life, that product, that service, that restaurant.

If you accept average in what you choose to do, or in what you choose to buy or use, then average is all you can expect from your life and more ineffective moaning won’t alter anything.

We have to choose to improve, lead, feedback and take action. Vote with your feet on poor service, poor products, average anything.

Also, vote with your feet on yourself and average ideas, average performance, on your average life.

Better comes from taking action, belief, commitment and a desire to not accept average or simply good enough in anything.

Those that have chosen to do better haven’t chosen the easy option, but the hard work and challenge that action involves reaps huge rewards.

After all, there is only upside on pushing yourself to achieve better.