It’s in the heart

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It won’t matter how great your idea is, how awesome your marketing plan is, or how much money you can get invested unless it is in your heart.

People watch business reality TV or read a guru’s book and soullessly try to ‘hustle’ and create passion.

You can’t artificially create it, it comes from your heart.

If you truly have a powerful reason why you do what you do, then you will have that real passion from the inside and you won’t want to talk about products, features, benefits, techniques, you’ll be bursting to tell your story, to inspire, to sing with all your heart.

If you don’t have it, then find something else to do and don’t stop searching until you fall in love with something.

Stories

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Life is a series of stories involving us and others, can be just us, although rarely.

There is always the beginning where something happens, something is instigated, an event, a decision and a new story is born.

Then there is always a finale, a denouement, a punch line, an ending of this particular story.

The hard part is the middle bit, the part where we do not yet know the ending, how it will play out.

It’s important to keep going in the hard part, this is where we play our bit in deciding the ending. This where life happens between the start and the end. It is a series of stories, not just one life story.

The vital thing in all the stories that involve us, especially during the unknown middle section, is to make sure we write our own part. It is the only part we control and it is no good allowing others to write our script or direct us.

Don’t let others write our part of life’s stories, we have to own our part.