It won’t matter how great your idea is, how awesome your marketing plan is, or how much money you can get invested unless it is in your heart.
People watch business reality TV or read a guru’s book and soullessly try to ‘hustle’ and create passion.
You can’t artificially create it, it comes from your heart.
If you truly have a powerful reason why you do what you do, then you will have that real passion from the inside and you won’t want to talk about products, features, benefits, techniques, you’ll be bursting to tell your story, to inspire, to sing with all your heart.
If you don’t have it, then find something else to do and don’t stop searching until you fall in love with something.