Tag: service

No one says ‘we’re shit’ in their marketing.

Posted on by philipdodson

img_9337

We never write in our brochure, or on our social media feed, or our web copy, that ‘we suck’ or ‘we’re really shit’ or ‘our service is average at best’.

We all put that ‘we are the greatest’, so people receiving your marketing message discount all the glowing stuff you write about yourself, they heard it all before.

The best marketing ever, is what your customers say about you, not in some doctored testimonial, but that experiences they share about your business to the outside world via social media, reviews and word of mouth. Word of mouth is now one to many not one to one. So it is even more powerful than ever.

So the focus must be on creating an exceptional experience that others want to share, sure marketing must be good, but creating something truly worth sharing is the way to succeed and that takes thought, creativity and time.

If you accept average

Posted on by philipdodson

img_4700

People moan. They moan a great deal.

Often that is all that they do, online, indoors, at lunch with colleagues.

Yet that moaning rarely turns into action and often in spite of moaning, people go back or repeat.

Average is what many things are, poor value for money, badly made, badly designed, ineffective, poor service, inedible beige food, unsatisfactory, just OK, unfulfilling.

Yet the moaners go back to that job, that life, that product, that service, that restaurant.

If you accept average in what you choose to do, or in what you choose to buy or use, then average is all you can expect from your life and more ineffective moaning won’t alter anything.

We have to choose to improve, lead, feedback and take action. Vote with your feet on poor service, poor products, average anything.

Also, vote with your feet on yourself and average ideas, average performance, on your average life.

Better comes from taking action, belief, commitment and a desire to not accept average or simply good enough in anything.

Those that have chosen to do better haven’t chosen the easy option, but the hard work and challenge that action involves reaps huge rewards.

After all, there is only upside on pushing yourself to achieve better.