How about a discount?

25percent off

How about a discount?

No.

Why do we over inflate our prices in order to build in a buffer, for the inevitable price negotiation?

It’s all part of the conditioning of the manipulative sales process that has become the norm.

There is such a lack of imagination, that it seems adding a benefit or chopping the price is the only way to get noticed.

If you demonstrate why you do what you do, if you show the value of what you offer, then the price is of no relevance. Price fairly to start with and then provide something that is remarkable, worth paying for whatever the price, and the price doesn’t have to be anything other than just fair.

You are the arbiter of what’s fair, after all it’s what your time is worth.

It is not about using price as a tactic to sell, if you have to do that, then you have failed to communicate your cause, your reason for being, to the other party. All they are looking at is what you offer.

You are more than likely talking to wrong audience, as all you have attracted is the ‘laggards’ who buy everything based on price.

They are not your audience, you are looking for the people who buy you, for what you, and your business, stand for.

Build trust, loyalty, and something meaningful, and stick to your values, do not get seduced into using price as the tool to make sales.

There is always someone who will sell cheaper. Let them go there.

The answer is ‘no’.

Small not mass

Philip Dodson blog

The mass of people will never want your product or service. Thankfully, as that will mean you have created something special.

Where is the fun in mass production of something? where is the art in the masses? where is the pleasure and happiness in churning out huge quantities of ‘standard’ stuff?

It is better to be small, niche and mean something to a few, that will be loyal advocates of what you do, than to constantly aim to reach the masses.

Yet we are often taught by ‘experts’, ‘gurus’ and the established doctrine in business, to build it big.

In a world dominated by global brands, the new big is small

As we reverse rapidly away from the bland industrialised world, to a small niche community based business model, the truly creative people will thrive. We have now overdosed on the homogenised, bland and ‘colour by numbers’ approach to product and service provision.

The consumer of now and future, yearns for different, and they do not want to share it with the masses.

For those who realise this now, who start to create something remarkable and unique, will find they create loyal, sustainable and meaningful businesses. A business that will make a difference to the people they have created it for, and will mean something to the creator too.