Tag: Philip Dodson

It’s not about what others think you should be

Posted on by philipdodson

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Don’t spend your life trying to perfect yourself for others expectations.

It is about saying this is me. I am worthy already.

We say ‘yes’ to things to fit in. We agree with things, that inside we disagree with so as not to offend others. We act and behave to fit in with an expectation of us set by society, the world, other people and as we struggle to meet these expectations, then disappointment rises and we feel unworthy.

If we live without any boundaries of what is or isn’t acceptable for us, then we allow others to influence how our story is written.

It is about being us, accepting ourselves and believing that we are already good enough and that does not mean we can not be generous towards others, but there have to be boundaries that allow our imperfections to be OK.

It’s about being you not what others expect you to be, after all, it is your life, your story and you need to write it for you.

Audience

Posted on by philipdodson

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Business is about creating an audience.

Whatever product or service you are offering, concentrate on building an audience.

If you have an audience you can broadcast your message.

An audience is something made up of ‘fans’ or advocates for your business and can only be built by providing genuinely great content. An audience is not a database of people to be ‘milked’ for sales.

You obviously need to have a ‘killer’ product or service that generates an exceptional experience the customer can share. No good building an audience, only to deliver them ordinary. That’s the old school of selling by manipulating people into a sales funnel to take them for everything and move on to the next one.

Build an audience first with content that matters and content that is useful. Give them a reason to love your cause, be part of your journey, want to experience what you have to offer. Be genuine and provide this to your audience with the only intention of sharing great content that makes a difference.

Once you start crafting it with just sales in mind, it moves from an audience of fans to a database to be squeezed.

If you are relevant, useful and people want to hear more, then there is a greater chance that they will engage more and more with your business.

You will never build an audience with ‘buy my stuff’ sales, as no one cares about ‘your stuff’ until they have experienced it and had a great experience. Selling is the biggest turn-off.

Exceptional genuine content is a turn-on and builds an audience who care.

An audience is everything if you want customers for your exceptional product or service.