Tag: marketing

Don’t build widgets

Posted on by philipdodson

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Don’t build widgets.

Was a car built to go from a to b? After all, humans had been able to do that by foot and horse for thousands of years

It was built to create opportunity that fast and independent travel could give individuals. The opportunity to have freedom.

If you create for functional reasons at best it will be just that.

There is already a mass of average functional low-value stuff, so no point in creating more.

People buy and keep buying creations that touch their emotion. Something that stands out and makes a difference.

Think about the cause, the passion, the mission not the function, even if you’re in the widget business.

200 million blogs, will my message be seen?

Posted on by philipdodson

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There are 9 million bicycles in Beijing, that’s a fact, well according to Katie Melua’s song. There probably is a few to be fair.

Well looking at stats about how many blog sites there are and apparently, there are approximately 200 million of them.

This generates about 1.5 million posts a day.

Those 1.5 million posts are vying for the attention of 3.6 billion internet users.

There are always enough people to read our posts, buy our stuff, to attract to our message.

The problem isn’t the size of the audience, it’s the message we create and whether it will stand out from the other 1.5 million posts.

Create the right message, keep making it better, consistently share it with the world and be patient, the right people will see it.

After all, we don’t need 3.6 billion people, we just need the right ones.