Don’t build widgets


Don’t build widgets.

Was a car built to go from a to b? After all, humans had been able to do that by foot and horse for thousands of years

It was built to create opportunity that fast and independent travel could give individuals. The opportunity to have freedom.

If you create for functional reasons at best it will be just that.

There is already a mass of average functional low-value stuff, so no point in creating more.

People buy and keep buying creations that touch their emotion. Something that stands out and makes a difference.

Think about the cause, the passion, the mission not the function, even if you’re in the widget business.

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