Tag: faith

£129 for a small piece of glass, WTF!!

Posted on by philipdodson


Today, I had to hand over my phone at the Apple Store to be fixed, I’d smashed the screen. Well, actually,  it broke when I dropped it, I didn’t smash it in some fit of rage, although, I nearly dropped it again when I discovered how much a new one was.

£129

Yes, £129 for a small piece of glass.

OK, so there is some other cost, time, expertise and shipping it to a repair place and back in the same day.

Still, that is a great deal of money for replacing a small piece of glass. After all, I could get a similar sized piece of glass for a few £s.

There are cheaper options to get it repaired.

I handed over £129, well I plan to do later when I collect it, assuming it is fixed of course!

So what I am really paying for is security, peace of mind, customer service, a small contribution to a seriously expensive marble staircase at Apple’s Regent Street store, the whole experience, and knowing that it will be done properly and that if not I will have a no-quibble come back option to get it rectified.

I am basically paying it because I have faith in Apple, they are providing what I believe to be value for money. It’s all about perception and expectation. 

If you provide your customers something of value, they will pay. Price is not an issue.

Always focus on buidling value and creating faith for your customers and not how much you will charge or how you can reduce the costs.

People rarely buy the cheapest option.

It always comes good

Posted on by philipdodson

Life is full of challenges, and frankly, without them, we would not learn, we would have little motivation or inspiration and it would be dull.

Challenges are what keeps us going.

It is how we choose to react to the challenges of life that define the outcome and how our journey gets better not stuck.

If we have a positive approach to challenges and if we have faith in the fact, that if we have this mindset, things always come good.

If we are prepared to see each challenge as an opportunity to grow, to learn, to become a better version of ourselves, then we will have the inspiration and the right strategy to overcome that challenge, and from that process we build resilience.

That increased resilience is built by the right mindset and it allows us to become stronger and stronger at overcoming setbacks, it helps us evolve.

The last thing to add to the commitment to succeed is patience.

Being patient enables us to respond with the right strategy and that then brings about the right solution and always coming good happens because of it.

When we are patient, we are calm and being calm is exactly what we need in challenging times.

When you have faith that it will be alright, you can relax and take the longer term approach, no need for short-term fixes and knee-jerk reactions.

Life always comes good with the right attitude.