Tag: connections

5 reasons why ‘5 reason to…’ lists don’t work

Posted on by philipdodson

1. It’s been done, we’ve all been there.

2. It’s been done to death.

3. It is not imaginative.

4. It is unlikely we’ll say anything that will stand out, that is really insightful, just more list filler.

5. It’s difficult to think of 5 things or 9, or 12 or whatever number we chose for our list. So we fill up lists to make them look bigger and more useful.

Lists are often accompanied by a ‘buy my stuff’ style ‘hook’. We’ve all spat them out now and do not get hooked.

What we could choose to do instead is share our story, our passion, and build trust by generously sharing our knowledge in a deeper more informative way, that will connect us with the people who like what we have to say and what we stand for.

Our story is uniquely different and needs to be told to our tribe/audience who will care about what we do if it adds real value in exchange for their time to consume our content.

Skip the lists and hooks for more genuine content that is about connecting, sharing, building value and trust.

Avoid the quick wins and opt for the longer term.

Beyond digital

Posted on by philipdodson

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For maybe two decades or less, the human race has marvelled, become addicted to, all consumed by, worshipped a digital virtual world.
We are and will realise that a digital world can never replace the true magic of the real thing, a real life, in the moment, with real people.

Sure an ebook is more efficient, but feeling the pages of a real book is something hard to replace. Getting everything delivered in an instant means we consume more and appreciate nothing. Going shopping in real shops, touching real things, socialising, spending time with our families, even the odd disagreement is much more of an experience than clicking ‘buy’ on Amazon.

Meeting up with and talking to a few real friends has been lost into a vortex of massive virtual ‘friendships’ via the 2 inches by 4 inches glass touch screen of our handheld device of disconnection from humanity and loneliness.

We can fill our days with more, but sadly do and achieve less of any real meaningfulness.

We have sacrificed real experiences and replaced them with soulless efficiency, mass consumption, instant everything and attention to nothing.

We miss boredom, it was a time to reflect, daydream, appreciate more the moments of excitement. We had to imagine more, we had to create more, now it can all be done for us. Where is the magic and pleasure in easy?

The human race will move on from the digital world, when? who knows? But it will happen and perhaps sooner than we realise.

What will we do beyond digital?